Welcome to Africanews

Please select your experience

Watch Live

The Morning Call

the-morning-call

Visual content marketing in Africa

Visual content marketing in Africa

The Morning Call

On this week’s edition of Business Chronicle, we shall be looking at an aspect of the media- the visual content marketing.

Visual content plays a crucial role in reach and, more importantly, engagement.

Text-based content is still important, but research has shown that visuals have a greater effect on audiences. A picture, after all, is worth a thousand words. Images draw people in, help them warm up to your campaign, and gets them to react to your content in a positive way.

Visuals have been proven to get more engagement than text-based content. According to Adobe’s Q4 2013, posts with images result in 65 percent higher engagement than normal text-based posts.

In line with this, Getty Images a world leader in visual communications, and APO Group a leading media relations consultancy recently announced a collaboration to promote integrated text, photo and video solutions to organizations operating across Africa and the Middle East.

The Morning Call

The Morning Call is about you. We want to share your opinions on our programme. If you want to contribute to The Morning Call, here are the best ways to get in touch : For more details on how to contribute, click here.

The Morning Call

The Morning Call is about you. We want to share your opinions on our programme. If you want to contribute to The Morning Call, here are the best ways to get in touch : For more details on how to contribute, click here.