The WHO estimates that up to 70% of women across the continent are using skin lightening creams. But, numerous men have begun venturing into what used to be a thing for women.
Research has linked colourism to smaller incomes, lower marriage rates, longer prison terms, and fewer job prospects for darker-skinned people. How true is this?
Claudia Nsono spoke to a dermatologist who detailed the health implications of skin whitening.