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Greenpeace activists urge fashion brands to clean up

A banner displayed by Greenpeace activists in front of the Brandenburg Gate, Berlin, Monday, Feb. 5, 2024 during a protest against the pollution of the environment in Ghana   -  
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Jens Kalaene/(c) Copyright 2024, dpa (www.dpa.de). Alle Rechte vorbehalten

fashion industry

Viloa Wohlgemuth, a Greenpeace Campaigner for Resources Protection spoke to Euronews about the ongoing lack of regulation of the fashion industry.

Greenpeace staged a protest to criticize the excesses of fashion brands at the Brandenburg Gate in Berlin. The demonstration coincided with the start of the Berlin Fashion Week. 

''We are protesting against the waste colonialism of the fashion industry. Because behind me are 4.6 tons of fashıon, and waste of plastic waste that land up in Ghana at the Qatar mine to market just in one week,'' said Wohlgemuth.

She added ''We have to change this whole model. The alternative for buying new, producing new has to become the new normal. That means renting, sharing second hand, repairing upcycling. This has to become the new normal''.

Wohlgemuth spoke about the textile industry exporting a container with 4-6 tonnes of textiles or approximately 19, 000 pieces of clothes per week to places in Africa such as Kantamanto- second hand market in Accra Ghana.

This causes massive ground pollution locally and health issues, she said.

Greenpeace are demanding that the textile industry take responsibility for its own rubbish.