The Morning Call
The African middle class, with a population of more than 350 million people, is a highly coveted asset.
It is the target of choice for the major Western distribution groups that are now rushing to the continent.
Disoriented, small traders seem to be abandoned in the face of fierce competition!
![Africanews celebrates fifth anniversary [Night Shift]](https://static.euronews.com/articles/stories/05/57/72/74/320x180_cmsv2_6b1e7837-a917-526b-b3b4-4582a3f8bcac-5577274.jpg)
![Africanews celebrates fifth anniversary [Morning Call]](https://static.euronews.com/articles/stories/05/57/72/70/320x180_cmsv2_a6c857d4-80a3-510a-88e6-f060ea8d9ee9-5577270.jpg)
Post your comment on Twitter with
Sms or Whatsapp us to (+242) 064 77 90 90
Email us on 
Leave a voice message
01:15
Mali: Sabotage plunges Bamako into water and power crisis
01:13
UK scraps £45 million girls' education programme
01:05
Zimbabwean parliament approves extending presidential term by two years
01:28
South Africa: Legal foreigners fearful as anti-immigrant deadline looms
01:08
Record number of African teams advance to World Cup knockout stage
01:26
Burkina Faso cuts diplomatic ties with France