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'Black is beautiful': Lukaku responds to H&M's 'Coolest Monkey' racist ad

'Black is beautiful': Lukaku responds to H&M's 'Coolest Monkey' racist ad

Sweden

Belgian player and Manchester United forward Romelu Lukaku has waded into the clothing advert that has gotten Swedish brand H&M caught up in a racism row.

Lukaku via instagram joined many social media activists slamming H&M whiles “altering” the racist inscription that appeared on a black boy’s hoodie on their website.

The company put up a photo of two boys showcasing a hoodie. Whereas the white boy’s hoodie had the inscription: “Mangrove Jungle Survival Expert,” that of the black boy was “Coolest Monkey In The Jungle.”

You’re prince soon to be a king. Don’t let anybody tell you different.

Black boy in racist H&M hoodie ad appears on Angola wall painting ad

H&M apologizes using black boy in ‘Coolest Monkey’ ad

Lukaku’s rendition had the green hoodie bearing the words, “BLACK IS BEAUTIFUL.” Whiles the photo came with a message: “You’re prince soon to be a king. Don’t let anybody tell you different …#blackexcellence.”

The company has since pulled down the advert and apologized for the offence that it may have caused. “We’re deeply sorry that the picture was taken, and we also regret the actual print,” the statement read.

The apology has, however, done little to remedy the outrage on Twitter especially. One of their associates tweeted that he had severed relations with the company over the photo.

Others also slammed the apology as a no apology whiles artists continue to post varied renditions of the photo.

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