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Inspire Middle East


The business of Oud, one of the world’s most expensive scents

Inspire middle east

<p>Oud has been a key ingredient of traditional Middle Eastern perfumes for thousands of years.</p> <p>The distinctive musky scent comes from the wood of the Indian and South American Agarwood tree.</p> <p>Customarily, in its pure oil form, men wear it as a cologne, while women burn woodchips, and waft the perfume through their hair and clothing.</p> <p><img src="https://static.euronews.com/articles/71/41/714195/1600x900_bonus-s2ep13-ime-bb1-290319.jpg" alt="" /><br /> <em>Oud in incense form</em></p> <p>Abdulla Ajmal’s family have worked in the UAE’s oud industry for three generations.</p> <p>“People say about my father that oud speaks to him, he’s able to identify the different grades (and) qualities,” said Abdulla Ajmal, the general manager of Ajmal Perfumes.</p> <p><img src="https://static.euronews.com/articles/71/41/714195/1600x900_bonus-s2ep13-ime-bb2-290319.jpg" alt="" /><br /> <em>Oud range of perfumes in the making</em></p> <h2><span class="caps">HOW</span> <span class="caps">MUCH</span> <span class="caps">DOES</span> <span class="caps">OUD</span> <span class="caps">COST</span>?</h2> <p>Extracting the aromatic dark resin from Agarwood trees is costly.</p> <p>A kilo of oud wood yields just 1ml of resin and a 12ml bottle of high-quality oud can cost up to 2,700 euros (3,000 US dollars).</p> <p><img src="https://static.euronews.com/articles/71/41/714195/1600x900_bonus-s2ep13-ime-bb3-290319.jpg" alt="" /><br /> <em>Oud wood</em></p> <p>Due to the demand in the region, Ajmal imports more than 40 tonnes of oud wood every year.</p> <p>The scent can be affected by many factors, such as the wood’s origin and the time it was purified for.</p> <h2><span class="caps">OUD</span> <span class="caps">AROUND</span> <span class="caps">THE</span> <span class="caps">WORLD</span></h2> <p>“Some origins have a fruity aspects, Indian tend to be more earthy and Far Eastern versions are more smoky, but these are the only subtle differences and obviously for the customer, it makes a huge difference,” said Ajmal. </p> <p>“Emiratis prefer more Indian origin ouds, whereas Saudi’s prefer more Cambodia, which is more from the Far East,” he added. </p> <p><img src="https://static.euronews.com/articles/71/41/714195/1600x900_bonus-s2ep13-ime-bb4-290319.jpg" alt="" /><br /> <em>Abdulla Ajmal, general manager of Ajmal Perfumes</em></p> <p>Famous global perfume houses have started to integrate oud into their ranges in order to target Middle East clients. </p> <p>Emirati chemical engineer and perfume mogul, Ali Al Jaberi, who manufactures his fragrances in France, believes the inclusion caters well to changing consumer tastes. </p> <p>He also points out that there is a growing movement for personalised scents, from boutique producers with limited production. </p> <p>“Today I guess ‘niche perfumery’ is the trend worldwide especially in this region. The growth is really dramatic and it’s even attracting big companies to be a part of it,” said Ali Al Jaberi, the founder of AJ Arabia.</p> <p><img src="https://static.euronews.com/articles/71/41/714195/1600x900_bonus-s2ep13-ime-bb5-290319.jpg" alt="" /><br /> <em>Ali Al Jaberi, the founder of AJ Arabia</em></p> <p>“Niche perfumery is brands dedicated to quality perfumes they’re really small, don’t have a big budget but they’re all about quality perfumes,” he explained.</p> <p>Al Jaberi is a trailblazer in progressive perfumery and believes that infusing traditional local ingredients, like oud with other foreign scents is the key to future success.</p> <h2><span class="caps">SEEN</span> ON <span class="caps">SOCIAL</span>: <span class="caps">SENSING</span> <span class="caps">OUD</span></h2> <p>Saudi-based Angeliki from Greece says that she likes strong Arabic scents like oud as they remind her of her homeland. </p> <p><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BetTUZjFpuW/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BetTUZjFpuW/?utm_source=ig_embed&utm_medium=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">#oud#tradition#oudlover#smoke#ksa#jeddah#oudperfume#oudwood#arabianoud</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/memiangela/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Angeliki</a> (@memiangela) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-02-02T20:32:42+00:00">Feb 2, 2018 at 12:32pm <span class="caps">PST</span></time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></p>
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