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The Morning Call

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European supermarket chains pointing to Africa

European supermarket chains pointing to Africa

The Morning Call

The African middle class, with a population of more than 350 million people, is a highly coveted asset.
It is the target of choice for the major Western distribution groups that are now rushing to the continent.

Disoriented, small traders seem to be abandoned in the face of fierce competition!

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The Morning Call

The Morning Call is about you. We want to share your opinions on our programme. If you want to contribute to The Morning Call, here are the best ways to get in touch : For more details on how to contribute, click here.

The Morning Call

The Morning Call is about you. We want to share your opinions on our programme. If you want to contribute to The Morning Call, here are the best ways to get in touch : For more details on how to contribute, click here.