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Canon launches EOS M50 Mark II as social content creation continues to soar

Canon launches EOS M50 Mark II as social content creation continues to soar

In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe (www.Canon-europe.com) today announces the EOS M50 Mark II, the successor to the award-winning [1] EOS M50. The global appetite for creating, sharing and watching content on Instagram, YouTube and Twitch shows no sign of slowing down – with people dedicating more time exploring hobbies and learning new skills. In Europe [1] alone, between Q3 2019 and Q2 2020, TikTok saw its monthly usage increase by 93 per cent amongst 16-64 years olds.

A small, yet powerful mirrorless camera, the EOS M50 Mark II makes the entire process from shooting to uploading content easier than ever before. Capable of capturing landscape and vertical 4K video or livestreaming Full HD directly to YouTube [2], this camera enables creators to take their content to the next level. With a 3.5mm microphone input, clean HDMI and USB output, this camera has all the inputs and outputs a content creator could need. Its compact body, vari-angle touchscreen and compatibility with a range of Canon lenses means users have complete creative freedom – whether they are capturing beautifully framed ‘to camera’ pieces or are vlogging on the go.

Destination anywhere
Versatility sits at the heart of this camera. Whether you want to capture high-quality photos for Instagram reels, a native vertical video to share on TikTok, or live stream to YouTube, the EOS M50 Mark II has it covered. With its clean HDMI output, users can create professional-looking live streams and thanks to Canon’s EOS Webcam Utility Software, casual streaming on Twitch or quality video chats with friends and family is all possible.

Meeting the demand for fast-to-market content, the EOS M50 Mark II boasts enhanced mobile connectivity [3] via Wi-Fi and Bluetooth. This allows control from a mobile device and direct upload of images and movies to social media channels, ensuring they never miss a beat.

Empowering content creators
Whatever their style or needs, with built-in microphone import, this portable camera can be easily carried around or even mounted onto a gimbal – giving users flexibility. Whether in front of the camera or behind it, the vari-angle touch screen and responsive electronic viewfinder (EVF) also mean users can frame the shot in any situation.

Stand out in the social feed
With over 300,000 stories posted to Instagram every minute [4], the key to making content stand out is quality. The EOS M50 Mark II allows content creators to use Canon’s EF-M lens range and EF lenses with a mount adaptor, which includes an ultra-wide lens, perfect for vlogging or a lens with a shallow depth of field to get those selfies just right.

The camera’s speed [5], 24.1 megapixel APS-C sensor, Intelligent Auto modes and Eye Detection also gives content creators the edge when it comes to photography – making it possible to take sharp action shots that catch social media scrollers’ eyes. But it’s not just visual quality that will help users’ content gain more views and followers, audio quality is also important. The Canon EOS M50 Mark II has a 3.5mm microphone port, so aspiring YouTubers can create vlogs with impeccable sound quality.

Amine Djouahra, Sales and Marketing Director at Canon Central and North Africa added: “Perfect for vloggers, bloggers and influencers, the Canon EOS M50 Mark II is the ideal choice for content creators requiring stunning image quality, smart features and to live stream to an on-line audience in real-time.”

The Canon EOS M50 Mark II will be available from the end of April 2021. For more information, please visit: https://bit.ly/3qULL0C.

EOS M50 Mark II - Key Features:

  • Create and share content to any platform through Wi-Fi and Bluetooth connectivity
  • Capture vertical videos to post direct to social channels
  • Clean HDMI output for direct livestreaming from YouTube
  • 24.1MP APS-C sensor for stunning images and Full HD video
  • Versatile Vari-Angle touchscreen display for multiple shooting options
  • A 3.5mm microphone input for professional sound quality
  • Lens compatability to match all perspectives and styles


  1. Source: https://bit.ly/3uy9zcT
  2. The live streaming service available with this product is for live streaming on YouTube only. To use live streaming, you need to have an active YouTube account and an image.canon account. Please be aware that YouTube may change, stop, or terminate its services, including live streaming, at any time without notice. In accordance with YouTube’s “Restrictions on live streaming” users must have a minimum of 1,000 channel subscribers in order to live stream from a mobile device (including camera products with live streaming capability). For up-to-date information from YouTube on restrictions, please visit https://support.google.com/youtube/answer/2853834?hl=en. Canon makes no representations or warranties with respect to any third party product or service, including live streaming.
  3. Via the Canon Camera Connect app or image.canon
  4. https://bit.ly/3kn2ash
  5. The EOS M50 Mark II is capable of continuous shooting at 10 frames per second


^ Availability and specifications are subject to change without notice.



Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media Contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com

APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com

About Canon Europe:
Canon Europe (www.Canon-europe.com) is the EMEA strategic headquarters of Canon Inc., a global provider of imaging technologies and services. Canon Europe has operations in roughly 120 countries, with approximately 13,500 employees and contributes to around a quarter of Canon’s global revenues annually. 

Founded in 1937, the desire to continuously innovate has kept Canon at the forefront of imaging excellence throughout its 80-year history and has commitments to invest in the right areas and capture growth opportunities, from cameras to commercial printers, and business consultancy to healthcare technologies.

Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services.

At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

Further information about Canon Europe is available at: www.Canon-europe.com.


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Canon EOS M50 Mark II – Matt Adlard
Canon Central and North Africa (CCNA)
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