WHAT: Release of a new music video focusing on maternal and newborn health entitled Lib Yaleh.
The music video is produced by a renowned bass player/producer and UNICEF Ethiopia Goodwill Ambassador Thomas T. Gobena (also known as Tommy T) in collaboration with University of Alberta of Canada.
The video was directed by Daniel Tamirat and performed by prominent Ethiopian singers Zeritu Kebede and Tadele Gemechu.
WHO: H.E Dr Amir Aman, Minister, Ministry of Health, Ms. Adele Khodr, UNICEF Representative, Thomas T Gobena, UNICEF Ethiopia Goodwill Ambassador, Artist Zeritu Kebede, singer, song writer and film producer, Artist Tadele Gemechu, singer
WHEN: Thursday, 24 October, 17:30– 20:00 hours
WHERE: Skylight Hotel, Addis Ababa
WHY: Music has the power to transform attitudes by fusing thoughts and feelings, hearts and minds, and mobilizing people. It is also a powerful sustainable development tool for positive social change and capable of diffusing rapidly through society, via popular participation, celebrity singers, or the mass media.
‘Lib Yaleh’ conveys a powerful message which can transform attitudes by fusing thoughts and feelings, hearts and minds, and helps to sensitize communities about the importance of healthier delivery of babies and longer lives for mothers and their newborn babies across the country.Distributed by APO Group on behalf of United Nations Children’s Fund (UNICEF).