InterContinental Hotels Group (IHG®) (http://bit.ly/2la6oJM), one of the world’s leading hotel companies, has signed a Master Development Agreement (MDA) with Aleph Hospitality (http://www.AlephHospitality.com/) to develop ten franchise hotels across IHG’s portfolio of brands in midscale and upscale segments. The agreement was signed at Africa Hotel Investment Forum in Addis Ababa, Ethiopia. The MDA will see IHG expand its presence in Africa across key countries such as Kenya, Ethiopia, Nigeria, Morocco, Algeria and Ghana.
The addition of new hotels, as a part of the agreement, will solidify IHG’s position as one of the leading hospitality players in the MEA region and will strengthen IHG’s portfolio in the continent, across six brands including Crowne Plaza, voco, Hotel Indigo, Holiday Inn, Holiday Inn Express and Staybridge Suites.
With a portfolio including nine hotels across five countries on the continent and plans to expand to 35 hotels across the MEA region by 2025, Aleph Hospitality is a pioneering hotel management company offering a results-driven alternative to traditional hotel management models. The Dubai-based company manages hotels directly for owners and leverages its in-depth market knowledge and extensive experience of working with the world’s largest hotel companies to generate superior returns for hotel owners.
Speaking on the announcement, Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG said: “We are delighted to sign this agreement with Aleph Hospitality, which will add a significant number of rooms across our portfolio of brands in the African continent. Key markets across Africa continue to see solid growth in tourism key performance indicators and we remain optimistic of the long-term potential for the hospitality sector. The increasing number of international guests will drive a surge in demand for world-class accommodation and these new properties will cater to the needs of travellers looking for high-quality hospitality experiences.”
Bani Haddad, Managing Director, Aleph Hospitality added, “This signing presents us with opportunities to further enhance and diversify our portfolio in Africa, and we are excited to partner with a globally renowned company such IHG to grow further in the region. With a strong distribution system, preferred brands and a top loyalty programme, IHG is known to deliver commercial success in collaborations with its owners and partners, and we look forward to successfully working together to open these hotels and offer exceptional experiences to suit a variety of travellers coming to this region.”
IHG® currently operates 29 hotels across six brands including InterContinental® Hotels & Resorts (http://bit.ly/2lGp441), Six Senses (https://www.SixSenses.com), Crowne Plaza® Hotels & Resorts (http://bit.ly/2lawOLu), Holiday Inn® (http://bit.ly/2lawOLu), Holiday Inn Express ® (http://bit.ly/2nfl7Ux) and Staybridge Suites (http://bit.ly/2mF9hTj) in Africa.
**Figures as of June 30th, 2019
Distributed by APO Group on behalf of Aleph Hospitality.
Communications Manager, IMEA
InterContinental Hotels Group (IHG)
Tel: +971 4 213 6502
About Aleph Hospitality:
Aleph Hospitality (http://www.AlephHospitality.com/) is a dynamic hotel management company, working for owners to maximise the value of their assets in the Middle East and Africa. The regional specialist’s customised, results-driven alternative to traditional hotel management models includes third party and white label operations. Aleph Hospitality manages hotels directly for owners and facilitates franchising partnerships with leading global brands. With in-depth market knowledge, several decades’ experience working with the world’s largest hotel companies, and a company culture based on trust, responsiveness and flexibility, Aleph Hospitality delivers superior results for hotel owners, an exceptional hospitality experience for its guests and a professional environment for its workforce. Aleph has nine hotels in its portfolio and has earmarked a pipeline of 35 hotels in the Middle East and Africa by 2025. To find out more, visit http://www.AlephHospitality.com/.
Notes to Editors:
IHG® (InterContinental Hotels Group) (http://bit.ly/2l8PA5S) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas (https://www.SixSenses.com), Regent Hotels & Resorts (https://www.RegentHotels.com), InterContinental® Hotels & Resorts (http://bit.ly/2lGp441), Kimpton® Hotels & Restaurants (http://bit.ly/2n6GCGK), Hotel Indigo® (http://bit.ly/2laCZza), EVEN® Hotels (http://bit.ly/2nefHJi), HUALUXE® Hotels and Resorts (http://bit.ly/2nfok6r), Crowne Plaza® Hotels & Resorts (http://bit.ly/2lawOLu), voco™ (http://bit.ly/2mF3oWd), Holiday Inn® (http://bit.ly/2nei6Uk), Holiday Inn Express® (http://bit.ly/2ne0Bn5), Holiday Inn Club Vacations® (http://bit.ly/2ne0Bn5), Holiday Inn Resort® (http://bit.ly/2mIJzNu), avid™ hotels (http://bit.ly/2mIKj5e), Staybridge Suites® (http://bit.ly/2mF9hTj), Atwell Suites™ (https://www.AtwellSuites.com/), and Candlewood Suites® (http://bit.ly/2n6SloK).
IHG franchises, leases, manages or owns more than 5,700 hotels and nearly 856,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club (http://bit.ly/2lKCPyH), our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC (http://bit.ly/2mCuzRu) is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG’s hotels and corporate offices globally.
Visit www.IHG.com for hotel information and reservations and www.IHGRewardsClub.com for more on IHG Rewards Club. For our latest news, visit: https://www.IHGplc.com/Media and follow us on social media at: Twitter (http://bit.ly/2lxjUHH), Facebook (http://bit.ly/2mFl3gj) and Linkedln (http://bit.ly/2mC42DU).
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Aleph Signing Picture