Zanzibar attracts tourists by e-marketing

  1. Posted on Thursday 2 July 2009 - 12:55
    Yohanes
    Image of Yohanes
    Andualem Sisay, AfricaNews reporter in Addis Ababa, Ethiopia
    In a bid to attract more tourists from abroad, the Zanzibar Tourism Commission (ZTC) is now using four more international languages to sell Zanzibar by e-marketing. Samia Suluhu Hassan, the Zanzibar Minister of Tourism, Trade, and Investment, said the government was using all possible means to advertise Zanzibar abroad.
    Zanzibar
    She mentioned the new languages used to advertise Zanzibar as Chinese, French, Italian, and German through Internet, saying the response has been encouraging.

    Although tourists and investors dominate the tourism industry, Zanzibar had been using English to advertise itself.

    The Minister also said that international and national exhibitions (such as ITB -Berlin, BIR- Italy, WTM- London, INDABA- South Africa, TUR-Sweden, and SABASABA- Dar es Salaam) have been used to advertise Zanzibar.

    "We take part in international workshops such as ATA, SULLIVAN, and WTO to expose Zanzibar, and in addition we also distribute DVDs/CD/VHS to sell our tourism attraction," she said.

    However, Hassan asked all Zanzibaris including the legislators to join in advertising Zanzibar in various ways like distributing leaflets, brochures, proving good reception to visitors as the government also improves infrastructures, industry, and deep sea fishing.

    Tourism in Zanzibar includes the tourism industry and its effects on the islands of Unguja (known internationally as Zanzibar) and Pemba in the United Republic of Tanzania.

    Tourism is the top income generator for the islands, outpacing even the lucrative agricultural export industry.

Reactions

  1. Posted on Saturday 25 December 2010 15:07
    Winnie Leong
    Image of Winnie Leong

    Winnie Leong
    33 berichten
    Lid sinds December 2010
    Kuala Lumpur

    I just fall in love with the sea water, look how clear it is, amazing! Definitely is the best place to release pressure! Geo Lenses
  2. Posted on Monday 16 April 2012 20:33
    jack88
    Image of jack88


    73 berichten
    Lid sinds April 2012

    I think the tourism is definitely booming in the last couple of years. I think the advertising has definitely worked so good. It will definitely pay off in the long run. Keep up the good work. Oakville dentist

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