The might of social media


  1. The last few days have really had us all on our feet at WildlifeDirect. There have been a lot of atrocities committed against Kenya's wildlife who unfortunately are being used as a scapegoat for a much deeper rooted problem in Kenya: land.
    Last week we found out through one of our partner organisations, the Lion Guardians that three lions were tragically killed. Such inhumane acts are becoming more and more common and whilst they are often the result of retaliation due to Pastoralists losing their livestock to an opportunistic carnivore, there is really no justification for taking revenge on an animal that is only following its basic nature. Reuters were quick to pick up the story and once a media house like them picks it, it often travels far and wide across the globe.
    When this came out, we quickly got word that up to 14 elephants had been speared since february this year and 4 had died all within the same Amboseli region. We spoke with world renowned elephant specialist, Dr. Cynthia Moss who post a guest blog on Dr. Richard Leakey's WildlifeDirect blog. It was only a matter of time before the media turned their panoptical gaze to this blog as well and in less than 48 hours the story had appeared on several leading papers and National Geographic had put a story on these unfortunate incidences.
    With all the debate about the reintroduction of culling of elephants in South Africa, Dr. Leakey, renowned from bringing an end to elephant poaching in Kenya over twenty years ago most certainly had a thing or two to say about the highly controversial issue. I think much to everyone's suprise, he stated that whilst he felt culling to be a repugnant practice, he also felt South Africa had little choice given the current circumstances. Once again, yet another major media house, BBC picked up on his blog and ran it in their Green Room and it also made front page of the BBC Africa news section. And before I had time to read the article, several comments were flying into my inbox from all sorts of different angles. People have strong opinions about lots of things and the beauty of the internet is that you can voice them and it does necessarily have to lead to a physical fight!
    Day 3: I get a phone call from the German Press Agency asking if we have anymore information on the arrest of an ICCN Director who has been charged with the murder of ten gorillas mid last year. I had in fact not heard about this but information was at my fingertips through skype, gtalk and emailing. Yes, it was true and this was a hige breakthrough against corruption in the ICCN which work to protect the wildlife and environment in one of the most complicated areas in the world, DR Congo. Soon the blogs were up and more journalists calling and asking for statements. What was critical was to get accurate information for the journalists to report. I love the internet! I spoke to my colleague whom I can barely reach on phone using skype and was able to provide the BBC with reliable information right from the ground. Not even an hour later, the news was out on their front page!
    It's 7pm in Nairobi where the rains are just beginning. I am fortunate enough to have a roof under my head and so much more and fortunate enough to have the ability to reach the world through an online social network that continuously helps tobring about change...let's hope we can bring justice and equality for all living creatures...
    http://gorilla.wildlifedirect.org/files/2008/03/dsc00824-small.jpg



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