From being an entrepreneur in the IT industry since 1994 in South Africa, and spending over 2 years in Nigeria as a COO (Chief Operating Officer) of a software/telecoms/ITC service provider, Ian is a social entrepeneur and enabler for transfer of technology skils for Africa.

Founder of Energizing Africa, which is an initiative for the transfer of enabling technologies to assist development in Africa, and be a catalyst in assisting for the Millenium Development Goals set by the UN:

He now heads CyberAfrica International, a company which promotes social media for cause in Africa.

Social Media is the preeminent social media marketing in the world today— and we are leading the way in “social media for social good.”

We are a group of talented, passionate specialists who resolutely believe that social media can unleash the greatest good our world has ever seen. We saw it everyday, and we see it among the millions of people we reach each month across our social media platforms. CyberAfrica coalesces the strengths of traditional and social media to help its clients –- best-of-class brands, socially-conscious companies and leading charitable organizations –- elevate brand equity, drive revenue, boost donations, build brand evangelism and catalyze social change.

We do good business with good people as we do good in our world.

We are not a public relations firm wearing a social media hat. We are a highly-effective, highly-selective social media firm that helps brands get the most out of social media — whatever their business, whatever their goals. We hand-select a few best-of-class clients each year which enables us to provide unequaled service and unmatched results. [What We Do]

Social media represents the most seismic shift in the history of business. It is the fastest-growing form of communication in history — and it allows word-of-mouth to spread orders-of-magnitude faster than ever before. This means that “small town rules” apply once again. In other words, everyone knows what you’re saying. If your brand is good, the world will find out and do business with you. If you’re disingenuous, the world will find out and ignore you — or worse: punish you for it. Everyone has a voice now; do not underestimate the new “power of one.“

Doubt the power of social media? We have two words for you: Barack Obama. In 2004, few people had heard that name.

Within four years, the man would outpace the most well-oiled, well-entrenched political machine of our generation (The Clintons) and then proceed to steamroll his competition right into the While House. In. Four. Years. How did he do it? Soaring oratory and social media.

We strive towards being a catalyst for the Millenium Development Goals set by the UN:

1.Eradicate extreme poverty and hunger
2.Achieve universal primary education
3.Promote gender equality and empower women
4.Reduce child mortality
5.Improve maternal health
6.Combat HIV/AIDS, malaria and other diseases
7.Ensure environmental sustainability
8.Develop a global partnership for development