SA tourism creates World Cup excitement

  1. Posted on Saturday 29 August 2009 - 12:00
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    Temi-Tope Ogbeni-Awe, AfricaNews reporter in Lagos, Nigeria
    South African Tourism has initiated a "win and watch" football campaign ahead of the 2010 FIFA World Cup tournament to create excitement among football loving Nigerians, using the 2010 FIFA World Cup qualification tie between Nigeria and Tunisia, on September 6, in Abuja
    South_africa_2010_world_cup
    The South African tourism marketing agency want to use the campaign to create opportunities for Nigerian broadcast audience and print media readers to enter a football quiz competition around 2010 FIFA World Cup to win prizes and watch the crucial World Cup encounter.

    Also, a solidarity and goodwill messages will be sent to the two teams and their teeming supporters wishing them luck in the epic World Cup decider.

    “South African Tourism is launching the promotional campaign in Nigeria as the country is a key source market for arrivals into South Africa from the West Africa sub-region and it presents the opportunity for us to showcase snippets of what fans should expect from us next year at the World Cup,” explained Phumi Dhlomo, SAT Tourism’s Regional Director: Africa and Domestic Markets.

    According to SA Tourism, participants would answer multiple questions and winners would enter into a raffle draw, where three grand prize winners would win an all-expense paid trip, flight and match tickets to watch the match in the VIP pavilion of the National Stadium in Abuja.

    The three winners would also enjoy the luxury of free hotel accommodation in a well-appointed hotel in Abuja where they would also have the opportunity to stay after the match before finally making their journey back to their respective destinations the following day.

    Runners up will win World Cup 2010 branded kits; T-shirts, caps and vuvuzelas which will also be donated to football fans, including members of the Nigerian and Tunisian supporters’ Clubs as a symbolic gesture to depict the essence of the football Mundial as an African football event.

    “We know Nigerians are very passionate about football and the opportunity provided by the match would be utilized maximally to bring into Nigeria the frenzy atmosphere being created all around the world as we count down to the global football feast in South Africa.

    “We have always said that this World Cup is not that of South Africa alone. It is our World Cup. It is Africa’s World Cup. That is why we are building up the momentum in Nigeria, one of our most important markets,” Dhlomo concluded.

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