SA: Africa fashion designers eye the world

  1. Posted on Sunday 7 June 2009 - 16:15
    Ameyaw
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    Ameyaw Debrah, AfricaNews reporter in Accra, Ghana
    An event aimed at taking African fashion to the world while contributing to the realization of the African Renaissance kicks off in Johannesburg from 12th - 19th June 2009. Arise Africa Fashion Week is a collaborative effort between African Fashion International (AFI) and ARISE magazine.
    africa fashion
    AFI believes that it is providing the designers from the north, east, west and south of the continent a platform that would stimulate the continent’s creative economy and showcase its rich and deep cultures.

    “Africa has long been a muse for the arts throughout the world, most recently in fashion, with the world’s top designers choosing to look towards African techniques, designs and materials to ensure that their collections appeal to a wider global audience. Many great international designer houses have borrowed from Africa in creating their most recent collections, including Louis Vuitton, Lanvin, Oscar de la Renta and Christian Louboutin. There appears to be a new excitement around the African aesthetic, and we believe that it is time this is displayed to the world, from the source of this inspiration”, comments Dr Precious Moloi-Motsepe, Chairperson of AFI.

    The Sandton Convention Centre in Johannesburg will sparkle with glitz, glamour and creativity as the elite of designers from the continent gather for the eight-day fashion spectacular, which would culminate into the African Fashion Awards, recognizing the very best of the best in African fashion.

    The designers include, Paul Herve Elisabeth (Martinique), Tiffany Amber (Nigeria), Tina Atiemo (Ghana), House Of Diva (Swaziland), Gloria Wavamunno (Uganda), House of Imane (Kenya), Lisete Pote (Angola), Mekdi (Ethiopia), Mustafa Hassanali (Tanzania), Sandra Muendane (Mozambique), Soucha (Egypt), Zineb Joundy (Morrocco), and Bebenoir (Republic of Guinea) among many others.

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