SA 2010 corporate sales poor

  1. Posted on Thursday 10 December 2009 - 11:02
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    Peter Griffiths, AfricaNews reporter in Johannesburg, South Africa
    Companies hoping to use FIFA 2010 World Cup corporate hospitality tickets as a marketing opportunity may not have the money to do so as a result of the global financial crisis.
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    According to FIFA and MATCH - FIFA’s official hospitality company - fewer corporate tickets have been sold than expected, which could result in thousands of tickets being released back into general allocation.

    Horst Schmidt, one of driving forces behind the success of Germany’s 2006 World Cup, and currently consulting for 2010, says that South Africa is not performing as well as Germany in terms of corporate hospitality package offerings.

    "We have to consider the development in the financial crisis worldwide. In Germany the hospitality sales were close to 230 000 packages,” said Schmidt.

    Schmidt says that corporate “invitations from companies to their clients may be different now than they were three years ago,” and that reserved hospitality tickets may need to be released.

    Sponsors for the tournament, including McDonald’s and Coca-Cola, have access to 550 000 of the 3-million tickets available, but given the global downturn it is doubtful sponsors will exercise their full rights to buy tickets.

    Last year, FIFA said that South Africa would stage the “most successful hospitality programme in World Cup history".

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