Richard Branson, the multi- millionaire entrepreneur has urged people to invest in Zimbabwe.
Branson who has since launched a campaign to save poorly administered countries said the world was wrong to wait instead of helping the politically volatile, impoverished southern African nation revive itself.

Virgin Unite, the philanthropic arm of Branson's Virgin Group, has helped create Enterprise Zimbabwe, a nonprofit group connecting philanthropists and commercial investors with business and social development opportunities.

Zimbabwe has struggled to attract foreign aid and investment because of President Robert Mugabe's policies, which include a plan for local blacks to acquire 51 percent shares in foreign-owned firms, including mines and banks.

Talks to improve Zimbabwe's ties with the European Union have stalled over slow political reforms in Harare while U.S. President Barack Obama said last month he was "heartbroken" by Zimbabwe's decline.

"Zimbabwe is a magnificent country that has had a really rough few years and either the world can continue to wait and see and not invest ... or the world can help (Prime Minister) Morgan Tsvangirai and the coalition government get Zimbabwe back on its feet," Branson told Reuters in an interview.

"The idea of Enterprise Zimbabwe is to have a sort of safe haven for people to invest through," said Branson, whom Forbes magazine estimates is worth $4 billion.

Zimbabwe's once-vibrant economy has been shattered by Mugabe's policies, particularly the seizure of white-owned farms for the resettlement of landless blacks. Mugagbe has been in power since the country's independence from Britain in 1980.

A unity government by Mugabe and his political rival Tsvangirai appears to have halted the economy's decade-long free-fall, but the country is struggling to restore productivity, feed its people and repair its ruined infrastructure. Unemployment is estimated at over 90 percent.

"In life, people have got to take risks. If everybody waits on the sidelines it will be the people who suffer," said Branson. "The present state of politics in Zimbabwe is by no means perfect, but it's a great deal better."

"Zimbabwe, of all the African countries, it's got the best chance of getting back ... it just needs a bit of help being kick-started," he said.


Enterprise Zimbabwe, established by Virgin Unite, Humanity United -- run by Pam Omidyar, wife of eBay founder Pierre Omidyar -- and The Nduna Foundation, will be officially launched this week at former U.S. President Bill Clinton's philanthropic summit.