25 April 2006. Online advertising revenue in South Africa is set to treble from the current R60-million-mark (US$ 10 million) in the next three years, a new study on online media in South Africa has shown. Research group World Wide Worx expects online advertising revenue in South Africa to reach R183-million (US$ 30 million) this year, and pass the R200-million-mark (US$ 33 million) in 2007.
The study 'Online Media in South Africa 2005" was conducted in cooperation with the Online Publishers Association (OPA), which represents the country's 25 major online publishers.
According to World Wide Worx it took the online publishing industry nine years, from 1994 to 2003, to grow to the R60-million revenue mark, yet it is set to treble that amount in the subsequent three years.
According to the South African newspaper Mail&Guardian new technology developments that allow for sophisticated content syndication (such as RSS feeds) and development of community-driven content are seen as some of the key future trends for the success of online media.
Website IOL says the survey shows as well that when it comes down to surfing local websites, South Africans are obsessed with news, weather, sport and travel. Surfing employment and property websites is also high on the list. Websites visited the least are those of the arts, retail, and government and non-governmental organisations.
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