While unveiling the top 10 brands in the region at a Nairobi hotel, the Chief Executive Officer of The Centre Brand Analysis and Chairman of the UK Superbrands Council Stephen Cheliotis said “we were delighted to be asked by Superbrands East Africa to work with them to investigate the leading brands in the region and to enhance their selection process to ensure that those brands identified as the leaders were the most deserving.”

According to the survey Blue Band emerged second while household cleaner Omo came third followed by global leader in the beverage industry Coca-Cola.

Cheliotis said ’Nokia has performed strongly with both the marketing experts and the consumers within East Africa who believe that it fulfills the requirements inherent within a Superbrand, namely offering quality and reliable products that are truly distinctive.

“It has outperformed global power brands and local hero brands alike, which is truly a remarkable feat that the local Nokia team can be very proud of. This survey reaffirms its strong position in the market against newcomers”.

For local brands, such as Milo and Kimbo, which both make the top ten, the survey reaffirms that they are able to compete with their multi-national counterparts, which is excellent news for the economies of East Africa.

It fundamentally proves that businesses in this region are able to build and maintain brands that can compete with the best from around the world.