With over 200 million mobile subscribers in Africa, Advertfarm allows advertisers to target a specific base of consumers based on various demographic and interest based criteria, itnewsafrica.com reported.

“Advertfarm is currently running its pilot mode only in Nigeria and will launch it 2-WAY SMS interactive system by July 2009. This system would include features such as “SMS Service Un-subscription” where subscribers to a particular service could un-subscribe for certain services without having to visit the web portal. We will be launching services in other African countries in the next quarter”, a company spokesperson said.

The report said Advertfarm sends localized subscribed mobile content to its network members, matching the content with customer interests. The company also gives users total control over the frequency and number of advertisements they want to receive.[html/]