Malawi: Euro 2008 boosts TV subscription

  1. Posted on Wednesday 11 June 2008 - 10:16
    Sam Banda Junior
    Image of Sam Banda Junior
    Sam Banda Junior, AfricaNews reporter in Blantyre, Malawi
    Multichoice, a digital TV provider in Malawi has slashed the prices of some of its products to allow more people watch the ongoing Euro 2008 soccer fiesta in Austria and Switzerland. The DSTV which comprises the Dish, Decoder and card is now at $ 135.71 from $ 321.42 whereas the decoders only is at $ 71.42 from $ 178.57
    TV_dish
    The Daily Times reported on Tuesday that the promotion, which started on June 5, has already courted about 400 subscribers and the company says more people are thronging its Lilongwe and Blantyre offices to be connected.

    Malawi’s Multichoice Sales and Marketing Manager Chimwemwe Nyirenda said on Sunday the promotion is receiving a very good response and the company is registering new subscribers.

    He further said the promotion will also help soccer lovers in the Southern African country to watch 16 nations battling it out in the on going UEFA Euro 2008 in Austria and Switzerland.

    “We decided to come up with this promotion just to allow more people watch soccer and other programmes that are now added to Dstv,” Nyirenda said.

    He attributed the good response to the company’s good marketing strategy that has seen the establishment of agents in most districts across the country.

    The marketer said the company is determined to increase its subscriber base by about 25 percent this year.

    “We established agents in most districts, enabling customers to access all Dstv equipment within a shorter distance than previously when we were only in the three major cities,” said Nyirenda, adding that the agents are also provided for with well-trained installers.

    Dstv has four bouquets: Premium, Compact, Family and newly launched Easy view.

    “The customers will not be restricted to subscribe to any particular bouquet. They will have to decide depending on how they earn,” he said.

    According to the Dstv service provider the promotion would run until stocks last.

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