Malawi: Beauty contest to promote tourism

  1. Posted on Thursday 23 July 2009 - 11:15
    Yohanes
    Image of Yohanes
    Andualem Sisay, AfricaNews reporter in Addis Ababa, Ethiopia
    Malawi is planning to market its national tourism facilities at the Miss Tourism Queen International, which will be held in the Chinese Zhengzhou City on August 7, 2009.
    Malawi photo by Klaas Krottje
    “For us Malawians it is time to depict the significance of the 2010 FIFA World Cup closer and the initiative is set to effectively market and promote the country’s tourism growth overseas,” Culvin Mavunga, coordinator for Miss Tourism Malawi, auditions for the national event told media.

    “We have to start putting in use all our available resources and utilizing and channeling all the funds available in order to make a national investment in tourism. This will not only bring financial freedom but above all it will bring a national investment that can enhance our heritage and uplift our national pride as Malawians,” said Mavunga.

    By hosting the event Malawi will send in the winner to the world’s biggest modeling showcase, which will take place for 24 days in China. Through the Miss Tourism Malawi event, the country joins over 100 countries that respectively host the event annually.

    Following Miss Tourism Malawi event, other auditions took place at Crossroads Hotel in Lilongwe and at Anne’s Lodge in Zomba.

    Third Eyed Models further observes that just like any other nation, Malawi has its own beautiful and marketable resorts and tourist attraction places across the map.

    “We have amazing natural features such as Lake Malawi and the Mulanje Mountain. It is a positive conjecture that during the World Cup soccer showcases, a lot of tourists and soccer loving fans would like to take advantage of this showcase to try and sightsee around countries nearby the host nation.”

    As indicated by the organizers of Miss Tourism Malawi, whose finals will be held on July 23 at Mount Soche Hotel in Blantyre, the panel of selectors shall short list a total of 60 applicants during the regional contests.

    “In each region there shall be 20 models. These models will then go through regional casting and only 4 models from each region will qualify, which means in total there shall be 12 models at the national finals where the judges will decide the top 4.

    “Winners shall include the Queen, her two Princesses and Miss Personality. The judges shall also choose Miss Photogenic and Miss Cat Walk,” states Mavunga.

    The Malawi Queen, with a delegation that shall include local journalists, is scheduled to leave the country early next month for China, where among other things she will market the country’s scenic tourism areas, cultural heritage, clothing designs as well as hotels.

    She will also be part of the modeling team that will be showcasing international fashion designs.

    With each country’s tourism ambassadors gathering together, Miss Tourism Queen International is an annual Chinese-based international beauty contest established in 2004. It aims at enhancing the tourism development, the friendship among different countries, and international culture exchange.

Reactions

  1. Posted on Wednesday 30 November 2011 07:17
    MathieuBCN
    Image of MathieuBCN


    8 berichten
    Lid sinds November 2011

    Though many people may be against the beauty pageants around the world, there is no denying the benefits it can bring to tourism and international relations. Countries like Malawi are able to use that platform to show itself to the world, and boost its tourism trade.
  2. Posted on Monday 26 December 2011 08:13
    RichardGreaves
    Image of RichardGreaves

    Richard Greaves
    13 berichten
    Lid sinds December 2011
    Sydney

    In Malawi, the legendary welcome is there for all who wish to experience the unrivalled combination of Lake, Landscape, Wildlife & Culture in one of Africa's most beautiful and compact countries. It is the mixture of beautiful landscapes, fascinating wildlife, the alluring Lake Malawi, and rich culture that combine to make this small country such a wonderful place to visit.
    Richard Greaves
  3. Posted on Tuesday 07 February 2012 09:04
    JohnMD
    Image of JohnMD


    4 berichten
    Lid sinds January 2012

    Perhaps other than using the beauty contest to promote tourism, they can also use the contest to promote other messages. Messages like world peace, environmental awareness and the notion of beauty above that of cosmetic surgery can also be promoted.
  4. Posted on Tuesday 10 April 2012 08:44
    travelmaster
    Image of travelmaster


    4 berichten
    Lid sinds April 2012

    I think the idea of Miss Tourism Malawi is a good thing to promote the local tourism industry. Anyway it shouldnot hide the problems in the country as there is still poverty and starvation across the continent. Our travel blog is supporting aid programmes for a responsible tourism in Africa!

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