Kenya: Nyayo national stadium renamed

  1. Posted on Friday 6 February 2009 - 11:35
    paddingtonkenya
    Image of paddingtonkenya
    Jack Shaka, AfricaNews reporter in Nairobi, Kenya
    Nyayo national stadium in Kenya has been changed to Coca Cola national stadium after the multi-national company won the naming rights to the stadium. The deal worth USD 1.5 million will see the beverage company do branding, marketing and naming rights to the whole stadium for the next three years.
    kenya fa
    The deal was signed between Sports Stadia Management Board (SSMB) and the Coca Cola Company. SSMB is the government agency in charge of all sporting facilities in the country. Coca Cola money will be used in refurbishing the stadium and the rest will go to the kitty of SSMB.

    “It is a good way of raising revenue and also raising the profile of the facility,” said the Assistant Director of SSMB, Julias Ndii.

    This is the first ever deal to be signed in Kenya and people are curious to see how it plays out in the future. In addition to the naming rights, the beverage company will also enjoy beverage supply and exclusive advertising in the stadium.

    Coca Cola national stadium (formerly Nyayo Stadium) has a 30,000 sitting capacity and has been in existence for the past 24 years. It is in this stadium that rallies were held in the past that ushered in new dawns. Huge matches have also been played in the same facility.

    It is the only facility next to the city centre and during events attracts huge numbers of people due to its strategic position. For the people of Kibera-its ideal-since most of them can just walk from Kibera to the stadium.

    “Our sponsorship of the Coca Cola national stadium is a demonstration of the company's commitment to investing in Kenyan Sports and to creating enduring connections with our consumer,” said Alex Maditsi, Coca Cola Country Manager.

Latest News

  1. OPINION: Welcome to African Green Revolution24/05For the past century and a half, Africa has tried various agricultural approaches without much success.
  2. Egyptians vote in historic election23/05Egyptians began voting freely on Wednesday for the first time to pick their president in a wide open election that pits Islamists against men who serv…
  3. Africa Day 2012 - a moment for reflection and…22/0525th May is Africa Day. For many years it has been a celebration of African unity. It dates back to 1963 when the Organisation of African Unity (OAU) …
  4. South Africa's African agenda21/05The Deputy President of the Republic of South Africa, Kgalema Mothlanthe paid a rare visit to Ghana in April at the invitation of John Dramani Mahama …
  5. Women struggle to rinse hunger, poverty stains21/05Just looking at her one clearly appreciates that she is old and frail therefore in need of support for food, clothing and shelter to live comfortably …
  6. Climate Climate change affects migratory birds…21/05Changes in the climate globally have affected the movement of both migratory and resident species of birds, Nature Uganda has said.
  7. Ghana: Foreign retailers cited for currency…18/05The Ghana Union of Traders Association (GUTA) is attributing the sharp depreciation of the Ghana cedi against major currencies to the illegal activiti…
  8. Kenya: Community radio brings succour to…18/05Korogocho, a slum in northeastern Nairobi with 100,000 inhabitants, had many of the ingredients for a political explosion similar to those that rocked…
  9. Veld fires 'flame' Zimbabwe's…16/05Over the years, Zimbabwe has experienced the scourge of veld fires destroying property worth thousands of dollars.
  10. Liberia commends ECOWAS for support14/05The induction training of pioneer Economic Community of West African States (ECOWAS) Volunteers for Liberia kicked off in Monrovia, with the Deputy Mi…
  11. Vanishing Lake Chad puts 30m lives at risk14/05As you approach the Lake Chad basin from Maiduguri, in north-eastern Nigeria, the evidence of despair is telling.
  12. Heavy rains cause havoc in Kenya14/05Heavy Rainfall continued to wreak havoc across the country leading to the suspension of relief food in some parts of the country as most roads in Turk…
  13. Zimbabwe: Growth points lie dormant14/05The Zimbabwean government mooted the concept of growth points in the 1980s as a means of decongesting cities and towns.
  14. Sierra Leone improves in infant mortality11/05Sierra Leone has improved in infant mortality cases according to Save the Children- World Motherhood index 2012 report. The West Africa country descri…
  15. Zimbabwe: Resettled farmers fail to utilize…10/05Resettled farmers in Zimbabwe are failing to utilize land due to inadequate farming inputs and lack of resources.
News archive