This topic has no replies. This topic was posted on 22-10-2007 17:36.
Fashion Africa 2008
- Posted on Monday 22 October 2007 - 17:36

Experience one of the most prominent expos in Africa. The exhibition is the place to discover the latest ideas and attract a whole new audience.
FASHION AFRICA will be the international meeting point for fashion designers / companies to showcase their new Fashion and style products, innovations, equipment and concepts from the Fashion Industry. The exhibition is dedicated to the Fashion and Style environment which will provide platform for Fashion and Beauty products and accessories to be displayed to local and other East-Southern and Central African buyers sourcing new options to keep up with the fast changing fashion-styles and competitive markets.
Venue
Sarit Expo Centre, Nairobi, Kenya.
The ' Sarit Expo Centre' situated in Sarit Centre, which is Kenya’s first, biggest and busiest shopping mall. Opened in 1983, it is located in the affluent suburb of Westlands of Nairobi. It’s 'City Within A City' concept of providing everything under one roof has since irrevocably changed retailing patterns and spurred shopping mall development throughout East Africa.
The Sarit Centre now offers 250,000 sq.ft. of fully-serviced leased space (totally built-up area 500,000 sq.ft. on six levels) providing a carefully controlled tenant "mix" of supermarkets, shops, service outlets, offices, and entertainment.
A two-screen, 300 seat cinema, a health club with swimming pool, a 1,500 sq.ft. food court, included in Phase Two of construction is augmented by cafes and a new international exhibition centre.
A busy calendar of trade shows, cultural and community events, shopping promotions, including the popular Christmas promotion, Stick & Win!, is a major component of the Centre’s marketing strategy.
Westlands is a dynamic commercial growth-centre three-km from the capital’s central business district, at the axis of a road network to the affluent western and northern residential suburbs, which make up the Centre’s catchment area. Nairobi’s population exceeds 3 million people.
Of additional significance is the fact that The Sarit Centre is located just off Waiyaki Way, as this stretch of the dual-carriage All-Africa Highway to western Kenya, Uganda, Rwanda, Burundi and Zaire is named after an early Kikuyu leader.
Shopper traffic currently averages nearly 20,000 daily, having doubled with the opening of the Uchumi Hyper-Market and additional shops and other facilities constructed in Phase Two. Traffic peaks at over 40,000 shoppers in a single day on the 24th December, Christmas Eve.
Effectively, The Sarit Centre is an inter-active shopping mall offering one-stop access to a complete range of supermarkets, stores, service outlets, entertainment, and professional and medical facilities unrivalled elsewhere in Kenya.
Opening Hours
9.30 AM to 6.00 pm ( East Africa Time)
Visitor Generation Campaign
The organizers will carry out an aggressive campaign throughout Kenya and neighboring East African countries to ensure maximum number of quality trade visitors that will include:
Manufacturers, Importers, Exporters, Shopping Malls, Super Markets, Traders & Distributors of related Products, Equipment & Machinery.
Govt. & Private purchasing organizations
Advertising & Sponsorship
All major media such as TV, Newspapers, Radio, Banners, Hoardings, Mailed & Telephone Invitations, Posters, Leaflets etc. will be used for maximum attendance.
Several Options are available to promote their products by:
Advertising in the Exhibitors Guide
Advertising on Invitations
Main Imports
Vehicles, Auto Spare Parts, Cosmetics, Perfumes, Machinery, Foodstuff, Electronics, Computers & Peripherals, Satellite, Cables, Building Materials, Garments & Textiles, Stationery & Office Equipment, Pharmaceuticals, Packaging, Printing & Stationery
Main Exports
Tea, Coffee, Fruits, Beans, Horticultural Products, Free Flowers, Pyrethrum, Minerals & popular for tourism wild life.
Climate
Tropical on the Coast, pleasant with sunny intervals temperature of 17-20 degree centigrade in Oct-Nov in Nairobi
Main Trading Partners
UK, Tanzania, Uganda, U.A.E., Japan, Germany, India, Benelux, China, Korea, Italy, South Africa
For more information check the website
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