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Dutch gvt supports SA lodge

  1. Posted on Wednesday 16 December 2009 - 13:51
    pejomo
    Image of pejomo
    A lodge located just north of South African 2010 host city Polokwane has been included in a European government programme to promote tourism.

    Mashovhela Lodge in the Soutpansberg Mountains has been included in the Netherlands’ Export Coaching Programme. The government programme, run through the CBI, aims to help developing countries build sustainable export contacts to the European market.

    Mashovhela has already positioned itself, given its proximity to the Peter Mokaba Stadium in Polokwane and major nearby attractions like the Kruger National Park and the Tuli Game Reserve, to attract football fans during 2010. The inclusion in the CBI programme would lead to further access to the European market, according to marketing manager for the lodge Peter Morrison.

    “The European market has always been a target market for Mashovhela Lodge. The programme will now give us the opportunity to break into the European Market in a more planned, educated and systematic way,” said Morrison.

    Morrison further believes that the tie-up would bring in the opportunity for more community-based jobs, as well as supporting the various tourist attractions linked to the nearby Venda cultural villages.

    The lodge was included in the Netherlands’ programme partly because of its focus on eco-friendly and responsible tourism. The Wilderness Foundation (WILD) has recognised this by awarding Mashovhela Lodge with a gold leaf, its highest award.

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