*Discussions on artificial intelligence (AI), 5G, the Internet of Things (IoT), virtual reality and the latest gadgets including smartphones are some of the things one can expect from this
year’s Mobile World Congress, Europe’s biggest annual technology industry gathering.*
Telecom operators are looking to artificial intelligence as a potential money-spinner to combat stagnating mobile service revenues as once-lucrative features like text messaging have become commoditized and customer growth wanes as almost everyone who can afford a phone and a data plan already has one.
Artificial intelligence, or AI, uses computers to perform tasks normally requiring human intelligence, such as taking decisions, recognizing text, speech and images, or translating foreign languages.
Several big-name telecom providers are launching own-brand home digital assistants which are two-way speakers such as those used by Amazon’s Alexa or Google’s Home.
France’s Orange has Djingo; Germany’s Deutsche Telekom Magenta and Spain’s Telefonica Aura, market research firm Ovum said.
Device makers also spot a marketing opportunity for their latest glass-and-metal phones by including AI features inside to help cameras take smarter pictures or to anticipate the interests of their users.
Barcelona will feature a series of announcements by mobile operators which want to reinvent themselves as digital ‘platforms’ – offering apps such as video messaging; music streaming or mobile video on demand on top of their traditional voice- and data-driven services.