Google Play apps and games store has started accepting payments in Kenya through Safaricom’s mobile phone M-Pesa service to boost downloads in a market where many people do not have a credit card.
M-Pesa, which enables customers to transfer money and pay bills via mobile phone, has 27.8 million users in the nation of 45 million people where Google’s Android platform dominates. M-Pesa has been mimicked across Africa and in other markets.
“This is very important to the developer ecosystem in markets where credit card penetration is low,” said Mahir Sain, head of Africa Android partnerships at Google, which is owned by Alphabet Inc.
Joseph Ogutu, the Director of Strategy at Safaricom said, ”The partnership is set to empower customers to access Google Play Content”.
Safaricom has 13 million smart phones on its network, most of them using the Android platform, who will now have an additional payment option other than the previous system that only took payments by credit card.