The African region is increasingly becoming a popular tourism destination, fuelled by strong economic growth and rising disposable incomes. Over the years, the key trends in tourism have been changing for the better.
Africa is slowly catching up with the rest of the world in terms of tourism with both leisure and business travel prospering.
The meetings, incentives, conferences and exhibitions (MICE) tourism segment is a new growth frontier in Africa boosted by business travel.
In this week’s travel segment we learn the importance of the MICE sector